Martin Braad Arvidsson

Chief Commercial Officer, Prescriba

Martin is an experienced healthcare expert and commercial executive with a strong track record in the health insurance, and employee benefits sectors for more than 15 years. Martin has built deep expertise in developing and delivering innovative health and wellbeing solutions that drive value for both organisations and individuals.

As Chief Commercial Officer, Martin leverages his strong foundation in consulting, account management, healthcare management, project leadership, and strategic planning to co-create scalable, data-driven health propositions tailored to the needs of large corporates, insurers, and public sector stakeholders. His work spans across physical and mental health services, with a consistent focus on quality, accessibility, and measurable outcomes.

With hands-on experience from both provider and advisory roles, Martin brings a 360-degree perspective to healthcare – enabling him to translate complex needs into impactful solutions that improve health, wellbeing, and productivity across organisations.

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